(802) 369-6003

CG NICHOLS BUILDS MORE THAN JUST THIS AND THAT

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What our clients say

STONE & WOOD AND MORE MATERIAL WE LOVE THEM ALL, THIS IS PLACE HOLDER

Check out our work

UVS&G

Something Really Great: Upper Valley Sand & Gravel

UVS&G serving a wide variety of this and that, we are small but efficient and ready to help our customers do something great, if we can’t help t our pit we can help get what you need, this is just placeholder text

Project Plan
analytics

We are driven by the science of discovery.

We use a mix of proprietary research analytics to dig deep and unearth audience needs, identify key influencers and fearlessly get to the heart of what sets your company or brand apart.

Conversation Blueprint:

Assess the digital dialog around a specific topic area, identifying what is being said, by whom and where.

Influencer Meme:

Uncover who is shaping discussions based on reach, relevance and resonance, so you can empower untapped brand enthusiasts.

Socialgraphics:

Analyze social networks to identify interests, passions and hobbies of key audiences online. By studying their behavior, we can map how brands should behave.

Stakeholder Research:

Conduct primary research with target audiences to inform brand positioning, message development and go-to-market plans.

Material List
fpo-service

We help companies GO, and model what they need to do to get there.

Not sure which way is up? Leveraging competitive market data and responsive business design tools, we can help focus and flesh out your company’s business strategy based on market opportunity.

Customer Insight Mapping:

Align customer perceptions, preferences and unmet needs with your offering.

Competitive Whitespace Analysis:

Conduct a market assessment to establish a differentiated value proposition and sustainable advantage.

Business Model Framework:

Provide a synthesis of your operating model based on analytics and refined positioning.

Sand & Gravel
branding

We’re brand specialists deeply concerned with client self-discovery and self-expression.

No one wants to be a ‘me too’ brand, so we’ll craft a distinct, authentic brand positioning that will serve as the foundation for your look, feel and language.

Brand Workshop:

Conduct an in-person work session to explore the unique personality of your brand and help to develop insights into its essence, promise, attributes and positioning.

Positioning Blueprint:

Articulate your brand essence, promise, attributes, reasons to believe, core value proposition and campaign positioning statement in a neat, user-friendly document.

Key Message Matrix:

Create a matrix of messages, arranged by targeted stakeholder, that articulate the central tenets of your product/brand for use across marketing, communications and engagement efforts.

Creative Platform:

Bring your new brand positioning to life through a compelling conceptual framework that will serve as the foundation for future marketing materials.

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experience

We create brand experiences from the ground up.

It’s time to wrap your audience in the warm embrace of your new brand. We’ll help you engage across all channels.

Identity Development:

Create a logo and color palette that capture your brand’s desired attributes, personality and positioning, then put them to work in your business system. You’ll also receive a style guide that establishes ground rules for using your beautiful new identity.

Digital Development:

Project plans for website delivery include technical requirements and feature and functionality recommendations. We cover information architecture, front-end visual design, user experience, programming and CMS development, mobile optimization of visual design, search engine optimization, and will also skin your social channels.

Video:

Keep your brand in constant motion with everything from storyboarding and script writing to production.

Other Brand Expressions:

Packaging, print ads, brochures, sales materials, posters, trade show graphics, video testimonials, radio spots—you name it, we’ll create it.

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comms

We help companies talk the talk. And walk the walk.

We partner with you to drive strategy and ensure your story is crystal clear, meaningful and being heard by those who need to hear it.

Corporate Communications:

Corporate positioning and message development, executive visibility, issues and crisis management, media strategy development and execution, spokesperson development and coaching, employee communications

Investor Relations:

Quarterly and annual reporting, presentation development and coaching, IPO/financing prep and support, R&D/analyst days, investor targeting, non-deal road show strategy, conference targeting and support

Product Communications:

Product positioning, regulatory communications, conference/trade show support, local market initiatives, publication support, disease awareness, physician education, direct-to-patient education, advocacy relations

Project Planning
engage

“Influencer and customer relations is our top priority.” BrewLife communications. Here to help.

Get a hand driving meaningful and measureable results across the entire communications landscape, including paid, earned, shared and owned media. We’ll shout it from the rooftops or whisper it to a few—whatever it takes.

Paid:

Digital marketing, paid search, traditional advertising

Earned:

Public relations, media relations, investor relations, advocacy outreach, public affairs

Shared:

Facebook, Twitter, YouTube, LinkedIn, Instagram

Owned:

Brand websites, apps

David Bloch - Prosper Valley Investments

 

“Upper Valley Sand & Gravel is the region’s best pit. Because my buddy CG is the owner operator you know you can rely on him to deliver the best dang rocks and stone you have ever seen. Thank Goodness.”

 

David Bloch - Prosper Valley Investments

Max Edison - Town Manager, Lebanon, NH

 

“Yes Indeed, Upper Valley Sand and Gravel has never let us down, they’ve never let us down if we need to they will have it, if they don’t have it they will get it THATS what we need  – thanks Chris!”

Max Edison - Town Manager, Lebanon, NH

Church Hill Rd., South Woodstock, Vermont Stonewall built by Chris Nichols and Rob Capsell,  using stone blasted from various job sites From around Queeche, Vermont, that would otherwise have to be disposed of. Beautiful hand split tred  Stare set with both open and...

Speculative Home Building: Lot 5417

CG Nichols has secured Lot number 5417 in the Quechee Lakes Development and is in the planning stage for constructing a new speculative home for a spring 2013 start.  We are excited to be one of the first groups to participate in reviving this region’s real estate...

CG Nichols – Quechee, VT Office Reopens!

Our Quechee office is back online after nearly a year of redevelopment efforts to recover from the effects of Hurricane Irene.  With water filling the office to nearly six feet high, little was salvageable in terms of materials, furniture or literature.  With the...

Owner Operator

Lisa Mascove

Lisa Mascove

Office Manager

Lauri Mansfield

Lauri Mansfield

Project Manager

John Little

John Little

Large Machine Operator

Amy Wrice

Amy Wrice

Planner

Jennifer Armory

Jennifer Armory

Heavy Equipment Mechanic

415.362.5018
info@uvsandandgravel.com

UPPER VALLEY & GRAVEL LOCATED IN WEST LEBANON, NEW HAMPSHIRE  / 802.369.6003

© uvsandandgravel.com/2015